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Social Media Analytics
Understand your audience, manage your reputation, and drive engagement.
Evaluate social media impact: Keeping up with the fast-paced and vast world of social media can be challenging. Our social media products and research-driven services provide real-time analytics dashboards and in-depth analysis reports, enabling you to extract actionable insights for success in the social sphere.
With our social media analytics offerings, you can gain a comprehensive understanding of your audience, effectively manage your reputation, and drive engagement through data-driven strategies.
Real-time reputation management
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Our analytics tools offer real-time snapshots of conversation volumes, automated sentiment analysis, top influencers, key brand mentions, geographic data, and more. This provides a deeper understanding of audience demographics, brand reach, and industry trends, allowing for effective reputation management.
Campaign performance analysis
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Leveraging technology as a starting point, our expert analysis teams conduct deep dives into specific events, campaigns, or markets. Their research and reports inform your future social media strategies and drive growth.
Identify top influencers
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Discover who is driving conversations surrounding your brand or market and assess their influence on your target audience through our social media audience analysis.
Connect owned channels
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Integrate your brand’s Facebook, Instagram, and YouTube channels to gain valuable insights about resonating content and optimal posting times. Monitor competitor activity to stay ahead of the curve.
Crisis management
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As social networks often break stories first, our Social Media Analysis helps you identify negative sentiment and emerging reputational crises. Reacting promptly and analyzing your communications response allows you to learn from and improve crisis management strategies.
Social media dashboard
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Measuring what truly matters, our social media dashboards filter through the vast amount of shared content to identify the individuals and content impacting your organization. This empowers your team to identify drivers of engagement and understand what matters most to your audience.
Link news and social media coverage
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Analyze the relationship between social media conversations and news coverage, gaining insights into how one influences the other.