Marketing
"Tailored for practical application, this Marketing Course spans eight sessions, encompassing vital aspects like marketing principles, consumer behavior, strategy development, digital marketing, advertising, market segmentation, and performance measurement. It equips participants with essential skills for data-driven decision-making in the dynamic realm of marketing strategies."
Session 1: Introduction to Marketing Principles
- Basic Concepts of Marketing
- Understanding Market Dynamics
- Marketing Mix: 4 Ps (Product, Price, Place, Promotion)
- Role of Marketing in Business
Session 2: Consumer Behavior and Market Research
- Consumer Decision-making Process
- Market Research Techniques
- Understanding Customer Behavior
- Data Collection and Analysis in Marketing
Session 3: Marketing Strategy and Planning
- Developing Marketing Strategies
- Strategic Planning Process
- Market Positioning
- Setting Marketing Objectives
Session 4: Product Development and Brand Management
- Product Lifecycle Management
- Brand Building and Brand Equity
- Creating and Managing Product Lines
- Brand Positioning and Identity
Session 5: Digital Marketing and Social Media Strategy
- Digital Marketing Channels Overview
- Social Media Platforms and Strategies
- Content Creation and Engagement
- Measuring Digital Campaign Effectiveness
Session 6: Advertising and Promotion Strategies
- Advertising Methods and Channels
- Promotional Campaign Planning
- Media Selection and Budgeting
- Integrated Marketing Communications (IMC)
Session 7: Market Segmentation and Targeting
- Market Segmentation Techniques
- Target Market Selection
- Positioning Strategies
- Customization and Differentiation
Session 8: Marketing Analytics and Performance Measurement
- Key Marketing Metrics
- Analyzing Marketing Campaigns
- Interpreting Marketing Data
- Performance Measurement Tools
Marketing
This training program is flexible and convenient, as participants can access it from anywhere and at any time that suits them, allowing them to learn in the way that suits them best.
Duration:16hours
Duration:16hours
EGP5,465.00
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