The Marketing Training program
The Marketing and E-Marketing Training program is an online program that covers traditional and digital marketing concepts, with a focus on e-commerce strategies. Participants will develop skills in digital and e-commerce marketing, and learn to use modern tools and techniques to reach their target audience and improve marketing performance. The program is flexible and convenient, allowing participants to access it from anywhere at any time.
Session 1 : Introduction to Marketing and E-Marketing
- The basics of marketing and e-marketing
- Differences between traditional and digital marketing
- Overview of key digital marketing channels
- Introduction to e-commerce and its Impact on Marketing
Session 2 : Market Research and Target Audience Analysis
- Types of market research methods
- Identifying and analyzing target audiences
- Conducting competitor analysis
- Developing buyer personas
Session 3 : Developing a Marketing Strategy for the Digital Age
- Setting marketing objectives and goals
- Creating a unique value proposition
- Choosing the right marketing mix
- Creating a digital marketing strategy
Session 4 : Creating Effective Online Advertising Campaigns
- Types of online advertising, such as display ads, video ads, and social media ads
- Creating ad copy and visuals
- Targeting and retargeting strategies
- Measuring and optimizing ad performance
Session 5 : Search Engine Optimization (SEO) Strategies
- Understanding how search engines work
- On-page and off-page SEO tactics
- Keyword research and analysis
- Measuring and optimizing SEO performance
Session 6 : Social Media Marketing Techniques
- Choosing the proper social media channels
- Creating social media content
- Building and engaging an audience
- Measuring and optimizing social media performance
Session 7 : Email Marketing Best Practices
- Building an email list
- Creating effective email campaigns
- Personalization and segmentation strategies
- Measuring and optimizing email performance
Session 8 : E-Commerce Marketing Strategies
- Understanding the e-commerce landscape
- Creating a user-friendly e-commerce website
- Implementing e-commerce marketing tactics, such as product pages, shopping cart abandonment emails, and upselling/cross-selling
- Measuring and optimizing e-commerce performance
Session 9 : Analytics and Measuring Marketing Performance
- Types of marketing metrics
- Setting up and using analytics tools, such as Google Analytics
- Analyzing and interpreting marketing data
- Measuring and reporting on marketing performance
Session 10 : Building and Managing Brand Reputation Online
- Understanding the importance of brand reputation
- Monitoring brand reputation online
- Responding to negative feedback and reviews
- Building a positive brand reputation through social media and other channels
Session 11 : Developing a Comprehensive Marketing Plan for E-Commerce
- Combining traditional and digital marketing tactics
- Creating a marketing budget
- Developing a marketing calendar
- Measuring and optimizing marketing performance
Session 12 : Case Studies: Successful Marketing Campaigns in the Digital Age
- Analyzing successful marketing campaigns and strategies
- Learning from case studies in various industries
- Applying insights to future marketing efforts
- Q&A and discussion with instructors and fellow participants
The Marketing Training program
50$ 30$
This training program is flexible and convenient, as participants can access it from anywhere and at any time that suits them, allowing them to learn in the way that suits them best.
Duration: 12 hours